Perhaps the most attractive model in a crowded segment, the cx3 benefits from the lovely lines that define the rest of mazdas kodo design language. Soul of motion has always been mentioned with the introduction of each allnew model. The design language aims to breathe life and art into vehicle design, transferring the heart and soul of the artist into. Soul of motion is the design language that mazda used to create their new attractive lineup, such as the allnew cx5. Mazda is opening a new chapter in their book of design exploration. The futuristic interior is very irregular, with the driver placed front and center under the roofs highest point. The power and elegance of a wild animal in the instant when it pounces on its prey. The 2015 mazda6 is offered in sport, touring and grand touring trim levels. Maeda tells me that at mazda, he has witnessed a series of dramatic events led by employees who appreciated that message. The car takes the form of a longwheelbase kammback sports car.
The mazda6exclusive alloy wheels look better, wear better and most of all handle better, with less vibration and greater resistance to twisting forces. Sep 06, 2010 what if the kodo design concept was to be applied to another mazda vehicle. Mazdas kodo soul of motion design language was first introduced in 2010 with the debut of the mazda cx5. In fact, kelley blue book just gave mazda its 2017 brand image award for best car styling brand. In recent years, this has been fused with the graceful beauty found in. At mazda, we simply cannot help but do things differently its in our nature. This is embodied in the design language of kodo soul of motion and it represents the next generation of mazda design. And today, the allnew mazda3 hatchback and sedan usher in the latest generation. Morrey mazda of the northshore in north vancouver kodo. And thats exactly where we looked for inspiration with our stunning new kodo design. Creating a sense of motion, even at a standstillthats the essence of mazdas kodo. In this video you can see what the future of the mazda2 or mazda3 may. Kodo design language visually, the koeru concept is a refined take on the automakers kodosoul of motion design language, from its wing grille framed by ledinfused lights to its aggressive. It represents a dignified tension and finelyhoned balance of strength and beauty.
The second model in the companys newgeneration lineup features a more mature kodo design language and mazda s newgeneration skyactivvehicle architecture. Mazda is preparing to redefine the brands design language yet again. May 22, 2011 although the mazda 2s look was established years ago, it anticipates some of the abstract themes at the center of a new design language called kodo that mr. Apr 19, 2017 in fact, kelley blue book just gave mazda its 2017 brand image award for best car styling brand. Mazda is closing the door on the nagare design language and opening up the design expression called kodo soul of motion. As you gaze across its sculpted lines, youll notice a pronounced cabin. The car was launched as the first concept car to embody the new kodo soul of motion design theme. Mazda motor corporation announced that a new mazda compact suv will make its world debut at the 2019 geneva international motor show. While these sentences appear at first glance to describe the closing paragraphs of a romance novel, they are actually the words mazda uses to. Our new kodo soul of motion design language abounds with graceful, yet energetic, lines.
Mazda has never failed to offer a lot of car for the money, and the allnew cx3 small crossover expertly follows suit. The cx7 to return as the koeru part i monday, july 25th, 2016. Cars are our canvas, and every one we make begs to be driven. Like the effects of wind or the flow or water, kodo is a unique expression of power and beauty seen in instantaneous motion at the very moment motion begins. Youll find it captured in the very essence of the mazda mx5. For the concept car with the same name that is part of this series, see mazda nagare. The underlying design philosophy for the next generation of mazda cars is adding the power and beauty that one sees in the instantaneous movement of animals or humans. While these sentences appear at first glance to describe the closing paragraphs of a romance novel, they are actually the words mazda uses to describe its unique kodo design language. It was the brainchild of ikuo maeda, who wanted a brandled design perspective for the whole company. Throughout its history, mazda has developed numerous design themes of motion. Each and every car in our lineup is made to appeal to the senses, and design is the language we use to communicate that. Mazdas kodosoul of motion design language has been wellreceived since its productionvehicle debut on mazda cx5 and has carried through on the refreshed 2016 mazda6 and mazda cx5, upcoming allnew 2016 mazda cx3 and 2016 mazda mx5 miata and, of course, mazda3.
Soul of motion creating a sense of motion, even at a standstillthats the essence of mazdas kodo. Kodo design the soul of motion mazda official website. Mazda paarl expert mazda dealership in south africa. Soul of motion design language is not just a curve in the side panels or the shape of a headlight. The fourdoor, fourseat sports coupe was released 2010. Soul of motion design is our philosophy of breathing life and personality into our cars. With its latest kodo design language and car as art design philosophy, mazda showed us that cars really can be rolling works of art, and its paid off for them in spades. Nov 02, 2015 throughout its history, mazda has developed numerous design themes of motion. Apr 30, 2018 mazda is preparing to redefine the brands design language yet again. Mazda awarded kelley blue books best car styling brand. Mazda has, in recent years, redesigned all its vehicles by using the kodo design language and. Kelley blue book grants mazda the 2017 brand image award. Mar 20, 2015 mazda has three keywords which describe kodo. Engineered to excite youll feel the exhilaration in every drive thanks to the latest in skyactiv technology.
When mazda started to reboot their lineup of cars, the phrase kodo. Mazdas kodo soul of motion design language has been a hallmark for the brand ever since the shinari concept first made its appearance more than half a decade ago. That starts with an alluring design that conveys soul and personality. Morrey mazda of the northshore in north vancouver kodo design. With the pursuit of depicting motion through various forms, mazda is closing the door on the nagare design language that weve. Click here for more information about kodos soul of motion design language. The second model in the companys newgeneration lineup features a more mature kodo design language and mazdas newgeneration skyactivvehicle architecture. The evolution of kodo design through concept cars inside. Since then, the full mazda lineup has adopted the design language, all the way from mx5 miata to the cx9. Drawing from mazdas kodo design language, the cx3s long hood, short overhangs, curvaceous body and stunning interior make for one very attractive package.
With this philosophy, we transform ordinary sheet metal into contours that stir the senses. Drawing on mazdas signature kodo soul of motion design language, the stunning interior has been finished in quality materials with everything perfectly laid out. Kodo soul of motion design intricately blends dynamism and emotional appeal, evoking an intelligent, dignified and spirited poise. Oct 25, 2017 mazdas kodo soul of motion design language has been a hallmark for the brand ever since the shinari concept first made its appearance more than half a decade ago.
Building on the sleek beauty of our shinari and takeri concepts, which were the first to feature our kodo design theme, the allnew mazda6 further symbolizes mazdas distinctive power, agility and resilience. Kodo soul of motionthroughout its history, mazda design has explored various forms that depict motion. The mazda6exclusive alloy wheels look better, wear better and most of all handle better, with less. Car as art kodo soul of motion design philosophy inside mazda. Thats the ultimate goal of mazda s soul of motion design. Mazda kodo design art that generates a soul youtube. These are words that could provide a perfect summary of cars shaped by mazda s kodo design theme. Although the mazda 2 came out a few years ago, it anticipates some of the abstract themes at the center of the companys new design language. Representing a bold translation of our kodo design language, the mazda cx9 is a sophisticated threerow suv that invigorates every journey.
Mazdas kodo design language conveys a sense of movement, capturing the pure, linear motion of natural forms. Once in 2002 when the mazda6 replaced the 626, once in 2012 when the cx5, draped in new kodo design language and fitted with the full suite of skyactiv technologies was revealed, and finally in. This article is about the nagare design language used by mazda. With the pursuit of depicting motion through various forms, mazda is. Both inside and out, mazda6 represents the most sophisticated example yet of mazdas distinctive kodo design language. Drawing on mazdas signature kodo soul of motion design language, the. Whether the top is up or folded neatly away, its muscular stance conveys an aggressive design while maintaining a fluid symmetry. Like the effects of wind or the flow or water, kodo is a unique. The mazda nagare is the first car built under the nagare design language, and shares the same name with the language itself. Mazdas allnew design language is called kodo soul of motion, which will drive the marques design direction for the next five years, or more on the stand, you will see two. Mazda design is obsessed with the ultimate form of beauty the artistic forms that can only be shaped by the power and precision of human hands. Kodo will be incorporated into all mazda designs, to express a faster, more forceful movement, and to include a more soulful element. The design language aims to breathe life and art into vehicle. The new grille, inbuilt light tubes, fivepointed radiator and twisted tension surfaces reflect a dramatic new design direction.
Thats the essence of the ultimate motion form envisioned by mazda. Apr 09, 2020 with its latest kodo design language and car as art design philosophy, mazda showed us that cars really can be rolling works of art, and its paid off for them in spades. Also known as the soul of motion, kodo design is inspired by the stance of a cheetah the moment before it pounces on its prey, capturing the. What is mazdas kodo soul of motion design language. Discover mazda s stylish, sporty range, configure your dream mazda car and book a test drive today.
What if the kodo design concept was to be applied to another mazda vehicle. Unveiled at last octobers tokyo motor show, the kai concept points mazdas design in a whole new direction called single. Adopting the companys kodo design language, the 2015 mazda6 features a dynamic exterior appearance that is also highly aerodynamic. Mazda designers abandon nagare, embrace kodo the new. Mazda designers abandon nagare, embrace kodo the new york times. Ikuo maeda took the lead as mazdas global head of design and retired the nagare design language featured in the furai. New mazda2 has been designed to look beautiful from any angle, taking a less is more approach that conveys a sense of quality and elegance well above its peers. Mazda designers abandon nagare, embrace kodo the new york. Its a further commitment from mazda to the future of motoring and a cleaner, more sustainable earth for. Mazdas kodosoul of motion design language has been wellreceived since its productionvehicle debut on mazda cx5 and has carried through on the refreshed 2016 mazda6 and mazda cx5, upcoming allnew 2016 mazda cx3 and 2016. Although the mazda 2s look was established years ago, it anticipates some of the abstract themes at the center of a new design language called kodo that mr. The shinari is the first concept car to feature mazdas kodo soul of motion design language, which aims to capture the essence of movement. I set up a meeting for all the people involved in development, to communicate the underlying concept of kodo design.
It allows designers to imbue each model with its own personality while staying true to a unifying theme. The entrylevel 2015 mazda6 sport trimmed model is well equipped with. Maeda tells me that a car capable of expressing life beyond its form and shape can stimulate creativity and imagination of those who look at the car. Mazda redefines brand with new kai concept styling forbes. The futuristic interior is very irregular, with the driver placed front and center under the roofs highest point, and three additional passengers seated. These are words that could provide a perfect summary of cars shaped by mazdas kodo design theme. Mazdas iactiv allwheel drive system is predictive, allowing you to maintain full control through all road and weather conditions for a thrillingly tenacious drive. Perhaps the most attractive model in a crowded segment, the cx3 benefits from the lovely lines that define the rest of mazda s kodo design language. Kelley blue book grants mazda the 2017 brand image award for. These are two of the most popular crossovers in the us.
The third instalment in mazdas newgeneration lineup, promises to be a true drivers car with a strong focus on humancentric design and firmly grounded in the handcrafted forms of mazdas kodosoul of motion design language. Drawing from mazdas kodo design language, the cx3s long hood, short overhangs, curvaceous body and stunning interior make for one very. Merging performance and headturning style with meticulous craftsmanship. With its extended hood, confident grille and elegant profile, the cx9 immediately commands your attention.
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